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Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers ebook
Page: 528
Format: pdf
Publisher:
ISBN: 047148590X, 9780471656418

Here we connect the unfortunate ventures of two companies serving SMEs with the Delta Model, a theoretical framework on customer relationship strategy. Customer Relationship Management (CRM) remains one of the hottest topics in today's market place and its reasons are not far-fetched. There are many resources available that highlight the best strategies to getting paid quicker, but the following will help improve customer relations at the same time. Such a framework will maximize benefits to the enterprise and its customers. The same should apply to accounts receivable interactions. In the current customer centric business environment, Particularly in the context of marketing decisions there is lack of a easy and overall framework to integrate the traditional CRM functionalities with the management and application of the customer related knowledge. You are here: UK Essays » Essays » Information System » Customer Relationship Management During this period, with adequate guidance, we were divided into eight syndicate groups (consultancy companies) and delivered a final systems implementation strategy (SIS) for Aluxtel on the final day of the module . Your textbook, Managing Customer Relationships: A Strategic Framework by Peppers & Rogers, lists ten identification activities that must be undertaken to fully identify customers in the broadest possible form. This presents a long-term strategic framework for the bank to effectively manage customer experience and aggressively explore opportunities for cross-sell and up-sell. CRM seemed like an exciting concept, because it brought together elements of business strategy, technology and customer relationships. According to Band (1991), Strategy and Customer relationship Management goes hand in hand because it produces efficiency and other operational gains which give a firm a competitive edge over other firms. Managing Customer Relationships: A Strategic Framework 2nd edition book, by Don Peppers delivers new illustrations, situation studies, and references with contributing works from.